Feel like networking takes up too much of your time? Hello 15 Minute Networking

by | Apr 8, 2024 | Networking Guide

Networking is the lifeblood of many careers, but finding the time for it can be a challenge, especially for busy professionals juggling multiple commitments. That’s where the 15-Minute Networking Rendezvous comes in – a strategic approach that allows you to build meaningful connections without sacrificing your entire day. 

The beauty of this method lies in its efficiency and respect for everyone’s time. By setting the expectation of a short, 15-minute meeting upfront, you eliminate the pressure of an open-ended commitment. This approach is particularly useful when your goal is referral networking, where you’re seeking to connect with people who may be able to introduce you to potential clients or business opportunities. 


Here’s how it works:

1.) The 10-Minute Rapport Builder

The first 10 minutes are dedicated to building rapport and getting to know your networking partner. Ask questions, share a bit about yourself, and aim to find common ground. The key is to be genuinely interested in the person you’re speaking with – this isn’t a sales pitch, but rather an opportunity to forge a genuine connection

2.) The 5-Minute Mutual Benefit Exploration

Once you’ve established a rapport, spend the next 5 minutes exploring whether there are potential ways you can help each other. Be upfront about your goals and see if there’s a natural fit or synergy. If there is, great! If not, no harm done – you’ve still had the chance to build a new relationship.

3.) The Graceful Exit (or Extension)

As the 15-minute mark approaches, be prepared to gracefully wrap up the conversation if there’s no immediate mutual benefit. Thank your networking partner for their time and express your willingness to stay in touch. If, however, the conversation is flowing smoothly and there’s a desire to continue, feel free to extend the meeting – just be mindful of respecting each other’s schedules.


The beauty of the 15-Minute Networking Rendezvous lies in its efficiency and respect for everyone’s time. By setting clear expectations and focusing on building genuine connections, you increase the chances of forging lasting, mutually beneficial relationships – all while honoring the precious commodity that is time.

Remember, networking is a marathon, not a sprint. By embracing this strategic approach, you’ll be able to maintain a consistent networking pace without burning out or sacrificing other essential aspects of your life and career.

The Networking Guide

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